Throughout the design and development process, develop supplementary documents, presentations, and strategies to support the production and promotion of the program, app, or product. Identify the target market for the product, and devise a tentative plan to inform, promote, and convince prospective users of the product’s functions and value. Research marketing plan templates and sample presentations, and synthesize information to produce an original plan outlining how the team intends to market the product once it is finished.

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